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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 24/10/2024 09:55:08 • 58 Views
PENGARUH TAYANGAN DIGITAL PUBLIC RELATIONS BRAND OREO DAN DAYA TARIK BRAND AMBASSADOR BLACKPINK TERHADAP LOYALITAS PELANGGAN OREOCreated by :
Amitha Apriliasyar ( 20190502093 )
| Subject: | TAYANGAN DIGITAL
PUBLIC RELATIONS
BRAND OREO
DAYA TARIK BRAND AMBASSADOR
LOYALITAS PELANGGAN | | Alt. Subject : | DIGITAL SHOW
PUBLIC RELATIONS
OREO BRAND
BRAND AMBASSADOR ATTRACTION
CUSTOMER LOYALTY | | Keyword: | digital public relations
daya tarik brand ambassador
loyalitas
pelanggan |
Description:
Tujuan penelitian adalah (1) untuk menganalisa bagaimana pengaruh antara digital
public relations terhadap loyalitas pelanggan Oreo, (2) untuk menganalisa
bagaimana pengaruh antara daya tarik brand ambassador terhadap loyalitas
pelanggan Oreo, (3) untuk menganalisa bagaimana pengaruh antara digital public
relations dan brand ambassador terhadap loyalitas pelanggan Oreo. Diharapkan
peneltian ini dapat memberikan edukasi dan menambah wawasan kepada pembaca.
Teori yang digunakan adalah SOR. Metode yang akan digunakan dalam penelitian
adalah kuantitaitf dengan kuisioner. Populasi difokuskan pada perkotaan besar
dengan teknik sampling yaitu purposive sampling. Hasil penelitian membuktikan
bahwa tidak terdapat pengaruh yang signifikan antara tayangan digital public
relations terhadap loyalitas pelanggan Oreo X Blackpink. Namun, terdapat
pengaruh yang signifikan dan positif antara daya tarik brand ambassador terhadap
loyalitas pelanggan Oreo X Blackpink. Secara simultan, terdapat pengaruh yang
signifikan dan positif antara tayangan digital public relations dan daya tarik brand
ambassador terhadap loyalitas pelanggan Oreo X Blackpink sebesar 25 persen
| Contributor | : |
- Drs. DANI VARDIANSYAH NOOR, M.Si
| | Date Create | : | 24/10/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190502093 | | Collection ID | : | 20190502093 |
Source :
Undergraduate Theses of Public Relations
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-tayangan-digital-public-relations-brand-oreo-dan-daya-tarik-brand-ambassador-blackpink-terhadap-loyalitas-pelanggan-oreo-36353.html
[ Free Download - Free for All ]
 UEU-Undergraduate-36353-COVER.Image.Marked.pdf - 507 KB- UEU-Undergraduate-36353-HALAMAN PENGESAHAN.Image.Marked.pdf - 331 KB
- UEU-Undergraduate-36353-HALAMAN PERSETUJUAN.Image.Marked.pdf - 320 KB
- UEU-Undergraduate-36353-HALAMAN PUBLIKASI.Image.Marked.pdf - 367 KB
- UEU-Undergraduate-36353-HALAMAN KEASLIAN.Image.Marked.pdf - 365 KB
- UEU-Undergraduate-36353-ABSTRAK.Image.Marked.pdf - 357 KB
- UEU-Undergraduate-36353-KATA PENGANTAR.Image.Marked.pdf - 357 KB
- UEU-Undergraduate-36353-DAFTAR ISI.Image.Marked.pdf - 377 KB
- UEU-Undergraduate-36353-DAFTAR PUSTAKA.Image.Marked.pdf - 408 KB
- UEU-Undergraduate-36353-LAMPIRAN.Image.Marked.pdf - 705 KB
- UEU-Undergraduate-36353-BAB1.Image.Marked.pdf - 1687 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-36353-BAB2.Image.Marked.pdf - 448 KB
2. UEU-Undergraduate-36353-BAB3.Image.Marked.pdf - 538 KB
3. UEU-Undergraduate-36353-BAB4.Image.Marked.pdf - 1222 KB
4. UEU-Undergraduate-36353-BAB5.Image.Marked.pdf - 369 KB
5. UEU-Undergraduate-36353-BAB6.Image.Marked.pdf - 366 KB
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